Campaign Workspace
Set objectives, flights, and pacing once, then let shared budgets follow the channels as the plan expands.
Programmatic advertising
Every campaign, one operating layer.
Bring planning, bidding, audience activation, and measurement into a single workspace. Build the campaign once, extend it across display, online video, connected TV, native, and in-app supply, and keep every number attached to the same source.
Capabilities
The buying cycle, without the handoffs
Brief, budget, bid, and result sit on one data layer. There is no export step between the plan and the report, so a review starts from the numbers the campaign actually ran on.
Bid Intelligence
Pick a bid strategy, set floors, and open auction-level detail that shows what a line item won against and why.
Audience Studio
Combine first-party segments, modelled audiences, and contextual signals, then activate them with consent carried through.
Creative Operations
Keep assets, templates, and variants in one library, and rotate them while the campaign is live instead of rebuilding it.
Delivery Controls
Serve across web, in-app, video, and streaming with frequency caps, dayparting, and pacing rules you define.
Attribution & Measurement
Compare multi-touch models, view-through outcomes, and incrementality beside the delivery data they explain.
Brand Safety
Define content categories and blocklists, then decide at placement level where creative is allowed to run.
Traffic Quality
Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.
Orchestration
Plan once, deliver everywhere
Start with a single brief, then carry it into connected TV, online video, display, native, and in-app inventory. Budget and pacing stay shared, so delivery follows the placements that are earning their place.
- One brief, many channels
- Frequency caps that hold across placements
- Move budget without rebuilding the plan
Measurement
Read the increment, not just the last click
Connect delivery to the conversion events that matter to your business. Compare creative variants, see the assisted paths behind a result, and test the incremental effect of a placement rather than crediting whichever click arrived last.
- Multi-touch attribution models
- View-through and assisted conversion reporting
- Incrementality experiments built in
In practice
What one workspace changes
Three common situations, described as working scenarios rather than testimonials.
“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from one source, so the weekly review becomes a working session rather than a reconciliation exercise.”
Brand media team
Direct-to-consumer
“An agency keeps each client account separated by permissions while the planning and reporting layer stays consistent across the whole book of business.”
Client services team
Independent agency
“A publisher can see where inventory clears, which demand sources compete for it, and how floor prices change both outcomes, in terms that are easy to take to stakeholders.”
Publisher revenue team
Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying
Put the next campaign on one platform
Open a workspace, bring in your audiences, and launch a first line item without a setup project.